Stressed?? Read on....

I observed two various kinds of stress today, as I had learnt somewhere:

1. Positive

2. Negative

One was where one of the people in my team, trying to rub me in  the wrong way said : seems we have run out of ideas!

That is when, I, in my usual, "not-getting-pissed" style, took it up as a challenge and came up with something new, AND ORIGINAL.

My colleague, on the other side, has had a sudden exposure to a lot of new responsibilities and is under a lot of stress, however, day by day, the gentleman seems to be losing it. Saying yes to everything that comes your way, I believe, is not the way of doing things, however, saying yes to things you love, even if you have to take a detour, is awesome :)


Think about it, we all go through it, everyday, in the lure of a raise, an extra off, going home early on our loved ones' birthdays.
Well, well, well, did I just initiate a thinking process here, oops :D

Brands I have worked on

Punjab Grill by Jiggs Kalra

My first ever brand! I had no clue as to what I was doing for  the first two months when I had quit the sales position I had and was offered a position in marketing,considering my creative skills.

Whoa!
Me, creative?
Okay, well, Okay! :)

Starting from editing press releases to coming up with new brand taglines and copies, editing menu descriptions, while keeping in mind the niche clientele of the brand and the association with one of the best gourmets ever, Mr. Jiggs Kalra.

Below are some creatives for Punjab Grill, copies by me:

Flap Ad, Delhi Times, December 2012

Times Food Guide, 2012

Pollo Campero:
A Latin-American Chicken chain, which is now in India.
I wasn't a part of the initial marketing team for Pollo, however, there was a later stage where I got involved into the brand and honestly, the journey was exciting.
Moving from a Fine-Dining brand where I had to be all sophisticated and "Classy", i finally got to widen my horizon, to go beyond just print media to things like radio advertising too, things I just used to think of ;)

The team, after a lot of brain storming, decided upon the theme of "Thinking Out of the  Bucket"
Now, Pollo was kinda competition to another Fried Chicken Major,if not in Delhi, in Pune, it was.
The theme of "Think Outside the Bucket" could've been a pot-shot at the competitor, simply because they sell their chicken in buckets :D

More on its way...;)

Coach

Coach